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The founder story is important because it adds the human element to your business. Having a founder story that’s well-executed can tie-in your brand and the mission behind it. It also gives out that relatability factor which will attract customers to do business with you.

In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose.

Many ad agencies are not transparent and often hide their process from you. They come off as "shady" or "insincere" when interfacing with clients.