Top 5 Email Marketing Tools for Small Businesses In 2020

· Posted on
March 17, 2020

Choosing a great email marketing provider with the best features for your company is critical for your success. Add to it that not all email marketing solutions are the same. They all come with their unique features and while it may seem overwhelming, we’ve provided the top five for you to review.

Do I Need an Email Marketing Solution?

Whatever your business is, email marketing allows you to communicate strategically with your customers to give them regular updates. Additionally, email marketing is one way to get your readers to help generate more leads to more customers on your behalf.

Simply put, email marketing gives you the chance to connect with your visitors online even after they leave your website.

A Few Benefits from Email Marketing

  • The facts are the facts. The majority of visitors to your website will not return. By building your email subscriber list, you’ve created a lasting connection with your visitors by collecting their email addresses and in turn offering them valuable content related to your business.

  • You will eventually build a great following and because of that, visitors that receive regular updates can easily be converted to customers.

  • Your sales will increase. Email conversions from marketing campaigns convert easily into loyal customers. These conversions outperform organic and social search traffic.

Choosing the Best Email Marketing Solution.

  • How Easy is it to use?
  • Whether you are using it or you have someone else in mind to run your email campaigns, take the time to ensure the solution presented is easy to use and works with your business.

  • Automating services.
  • Most email marketing services allow for automation with email campaigns. Each one though will have their way of automating processes. Work with your vendor to review each automation feature and decide if it resolves your needs.

  • Industry specific.
  • Not all email services work for all industries. For example, Mailchimp works well with Health and Wellness organizations. If this is you then great, you’ve found your first one to review!

  • Pricing
  • You will want the tool to fit your budget for obvious reasons. What is critical here though is that the cheapest is not always the best option. Work with your prospective vendor to find the best possible solution for the value you receive. 

  1. Mailchimp

To Empower the Underdog!

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Mailchimp is one of the more popular email marketing solutions out there. It comes with features to help convert website visitors into subscribers and customers.

Mailchimp works with businesses of all sizes, from bloggers to local businesses to company’s experiencing off the chart growth! Mailchimp gives you the option to create landing pages designed to convert your visitors into subscribers and eventually into customers.

Mailchimp works easily with eCommerce and WordPress and is compatible with hundreds of integrations to apps you most likely already use. 

Email creation is a breeze as Mailchimp provides ready-made email templates making campaign creation a quick and easy thing!

Email Plans:

Mailchimp pricing depends on the number of subscribers you have.

Free – $0, includes 7 marketing channels, basic templates, marketing CRM, and 1-click automations.

Essential – Starting a $9.99/month for all email templates, A/B testing, custom branding, and 24/7 support.

Standard – Starting at $14.99/month. Includes automation series, retargeting ads, custom templates, and advanced audience insights.

Premium – Starting at $299/month, this plan includes advanced segmentation, unlimited seats and role-based access, phone support, and multivariate testing.

Mailchimp is a great solution for marketing beginners and other users who want an all-in-one marketing suite at a very affordable price.

  1. Constant Contact

Our mission at Constant Contact is to make the journey for small business owners less complex by providing the right tools needed to start, brand and grow their businesses.

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Constant Contact is a very popular email marketing service for small businesses. You will receive tons of customizable email templates right out of the (virtual) box to get you a head start.

What’s great about Constant Contact is that it starts to personalize your experience right away as it asks you to choose your industry and your previous experience with email marketing. You will then receive, based on your selections, customized content and promotional ideas to help level up your marketing efforts!

Constant Contact offers 24/7 support with live chat, discussion forums, and emails. They also have a large library of online resources.

Constant Contact gives you full access to their entire software for 60 days. Other companies offer 14 or 30 day limited trial options.

Email Plans:

Constant Contact pricing is based on the size of your email list.

$20/month – For 0 – 500 subscribers.

$45/month – For 501 – 2500 subscribers.

$65/month – For 2501 – 5000 subscribers.

$95/month – For 5001 – 10,000 subscribers.

Constant Contact is best for smart businesses who’re just starting with email marketing.

  1. Sendinblue

To “offer the simplest, most reliable marketing solution for everyone”, and to do so at a fair price if I do say so myself.

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Sendinblue is an email and SMS marketing software. This application is designed with simplicity in mind. An absolute beginner can quickly start creating email marketing campaigns without any prior knowledge.

Based on your customer interaction, you can easily send transactional messages with reliable scheduled delivery.

What sets Sendinblue apart from their competition is that their pricing is based on the number of emails you send.

You can buy SMS credits separately with no expiry date.

Email Plans:

Free – $0 for 300 emails per day and unlimited contacts.

Lite – $25/month for 40,000 emails per month and no daily sending limit.

Essential – $39/month for 60,000 emails per month and the ability to remove Sendinblue logo from emails.

Premium – $66/month for 120,000 emails per month and marketing automation features.

Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.

Sendinblue is best for beginner marketers.

  1. Drip

We won’t stop until every business gets a taste of how we can help them.

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Drip is the perfect solution for you if you sell services online and want to convert your visitors into subscribers and customers with intelligent marketing automation. 

Drip lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.

Drip offers many integrations to let you send text messages, display Facebook ads, and much more based on your customer workflow.

Drip offers a 14-day free trial.

Email Plans:

Basic – The Basic plan costs $49/month for up to 2500 active subscribers.

Pro – The Pro plan costs $122/month for up to 5000 active subscribers.

Enterprise – The cost varies for this plan and is for people who have more than 5000 active subscribers.

Drip is best for websites with eCommerce products and services and savvy internet marketers.

  1. MailerLite

We exist to help creators earn a living online.


MailerLite is great for those businesses looking to minimize their budget spend or are on a tight budget.

The great thing about MailerLite is that you can use it for free until your subscriber list reaches 1000 recipients. You are given advanced tools right from the start to build your database of new subscribers (landing pages, pop ups, and an easy form builder tool etc.). 

Email Plans:

With MailerLite, the more subscribers you have, the more you pay each month.

Free – For 1 – 1000 subscribers, 12,000 emails per month, and limited features.

$10/month – For 1 – 1000 subscribers, unlimited emails per month, and all features.

$15/month – For 1001 – 2500 subscribers, unlimited emails, all features.

$30/month – For 2501 – 5000 subscribers, unlimited emails, all features.

$50/month – For 5001 – 10,000 subscribers, unlimited emails per month, all features.

MailerLite is best for users who need a simple solution to grow their email list. If you’re on a tight budget, then we strongly recommend MailerLite.