Jessica
ODonnel

Case Study

Jessica's Goal

Jessica is a solo Esthetician looking to build a business. When she came to us, she wanted to establish her online presence through building a website, and proactively planning her marketing efforts.

Our tools

  • Website Build

  • Marketing Audit & Planning

Established An Online Presence

We designed this website to share Jessica's brand authority; driving potential clients to book an appointment with confidence.

Designed A Proactive Marketing Plan

Using our Marketing Audit Form, we analyzed Jessica's marketing efforts and tailored a marketing plan to best fit her needs and budget.

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I am a new business owner and creating a website was something that needed to be done, but I was having such a hard time executing my vision. Brighter Click took my website into their hands and went completely over and beyond to make sure it was perfect.

Jessica ODonnel (Owner)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Joran Lee (Head of Marketing)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Kate Jose (Business Advisor)

The wellness journey begins on your website.

See how your current website is performing with our free Website Performance Report.

Medical Spa, Divine Med Spa, doubled patient sign-ups and increased web traffic by 500% in three months thanks to Brighter Click.

Situation
Divine Med Spa was relying on traditional marketing methods to reach new patients. They were uncertain how effective their efforts were, and what it was costing to bring in new patients.

They had no systems in place to track and measure their marketing efforts, manage their appointments, or re-engage their existing clients to encourage follow-up appointments.

"I was answering 150 calls or more per week and messaging back and forth on Facebook with 20-25 people. I couldn't keep up with other tasks and stayed stressed out, said Carol, Owner of Divine Med Spa. "I was nervous about change; I'm old school. I'd always tried to deal with everyone personally. I was worried it would be hard for me to learn how to work a new system."

As a single location Medical Spa, Divine Med Spa did not have the budget, time, or staff to proactively create and manage a new website and digital marketing campaign. Then they found Brighter Click.


Solution
Divine Med Spa partnered with Brighter Click to design a new website and launch a digital marketing campaign.

Working with Brighter Click, Divine Med Spa was able to increase their brand awareness, automate their marketing efforts, and build their client base while maintaining focus on their core business and service goals.

“Now the website does the work for me. They can book their appointments through it and even fill out their forms before they come which helps save time for them during their visit. I have new clients weekly thanks to the marketing and have seen my social media pages grow more than ever,” said Carol.

With Brighter Click, Divine Med Spa can more effectively reach their ideal patients with digital marketing efforts that stay within their budget.  
"It's been so easy to use and I can't believe all the extra time I have now. It's been the best decision I've ever made." Carol said.

Results + Benefits

Improved Engagement
"I didn't have the time to send out an email every week. Using this automated email campaign has increased the amount of times patients come for a follow-up appointment," said Carol.

Capture Attention
“Brighter Click made marketing a breeze. Our Weight Loss Program is booming. I checked how many we saw last January and it was around 90. We've seen that many after tonight in 10 days; that's just 4 clinics," Carol said.

Time & Energy Savings
Effective marketing can be time consuming. "Before I started working with Brighter Click I was answering 150 calls or more per week and messaging back and forth on Facebook with 20-25 people. I couldn't keep up with other tasks and stayed stressed out," said Carol.

Cost Effective
"Before Brighter Click, I wasn't able to track how much it cost for each new patient to come in. Now I get a weekly report from them showing how my advertising budget is being spent,” said Carol.