Establishing authority for your brand can be difficult if you are operating on a lean marketing budget. You want to find the most effective ways to share your value while staying within the marketing budget you have. We have created a list of 6 ways to market your business without having to tap into a marketing budget.
Marketing your businesses with little to no budget
- Creating an Experience
- Referral Program
- Email List
- Social Media
- Website Optimization
- Driving testimonials
Creating an Experience
Marketing is not just advertising. The experience patients have when they enter your door is just as impactful and will determine if they return to your facility. Creating and maintaining a clean and professional environment that matches the wellness journey your patients are on should be a priority before any efforts are made to draw more people into your business.
Create promotional cards to incentivize your patients referring their friends to your business. The promotional card will encourage the friend to come in for an initial appointment at a discounted rate, and it will encourage the existing patient to return sooner by also giving them a discounted rate.
“Acquiring a new customer is five times as expensive as retaining an existing customer.” (huify) Create a routine of collecting your clients’ email addresses and add them to a marketing tool like MailChimp, which is free to use for lists under 500 people. Sending out weekly emails will help increase the lifetime value of your existing clients. Click here to read our blog on what kind of emails your Medical Spa should be sending.
Facebook and Instagram are the easiest ways to build a relationship with potential clients without having to pay for advertising space. Be consistent with your social media posting and aim to post content that drives for conversation and engagement.
“75% of users never scroll past the first page of search results.” (HubSpot) If you have access to the back-end of your website, take the time to optimize your site for search engine opportunities. We have a tool that can give you a free Website SEO Report showing you the areas of opportunity, making this process less stressful.
“68 percent of consumers will form an opinion about your local business after reading just 1-6 online reviews.” (Revlocal) Use this to your advantage by having your clients leave their 5-star reviews on Facebook and major search engines. Click here to read our blog on how to ask for online testimonials that will drive sales.
Using these marketing opportunities will help increase your brand awareness and drive sales without having to allocate a marketing budget. Want to learn more marketing opportunities? Read more at our Ultimate Guide to Health & Wellness Digital Marketing.