Reaching Your Target Market

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· Posted on
May 13, 2020

In this fast-paced lifestyle, people from all walks of life easily experience stress. People are looking for ways to look and feel good; that’s partially why the health and wellness industry is at an all-time high, especially the medical spa business. 


While there’s a massive market for medical spas, that doesn’t mean that you can relax your digital marketing efforts. Since the industry is booming, improving your local search engine optimization (SEO) is more critical than ever now to stand out from saturated search results. 


With that in mind, the tips below should help reach your target audience in your region and convert more qualified leads for your bottom line: 


Tip #1: Focus on Building Your Local Citations 


When people look for reputable sources for their needs, they rely on trustworthy sites like Yelp or Angie’s List to look for businesses that not only meet their expectations but also have an authoritative online presence. 


These are called citation sites, which is one of the easiest yet most effective ways to enhance your local SEO. Other examples of reputable local citations include Google My Business, Bing, Apple Maps, and Yellow Pages. 


When you place your business in a suitable local citation, you can improve your chances of increasing your visibility in search results—leading to a boost in web, phone, and foot traffic for your website. 


Tip #2: Optimize Your Local Citations like “Google My Listing”


Getting your name on local citations like Google My Listing may improve your visibility in SERPs, but it is only half the battle. The next best move to improve your chances of grabbing your local customers’ attention is to optimize your GMB by ensuring you have helpful reviews, full contact details, and high-quality photos of your establishment or products to enhance the relevance of your medical spa to interested searchers. 


Don’t forget to add your NAP (name, address, and phone number) on each page of your website to improve your brand’s consistency and ensure your details are always accessible to prospective patients. As for the reviews, you can encourage your customers to write a review based on their experiences with your service by providing either a post-service email, text, or survey. 


Tip #3: Create Content on Local News, Stories, or Events 


When it comes to putting the spotlight on your medical spa, there’s nothing like getting into the heart of recent local news, stories, and events happening within your community. It can be about organizations that your business supports, local charities, or events like grand openings, remodels or annual thank-you parties for patients and your healthcare workers alike. 


The Bottom Line


Improving your SEO plays a pivotal role in driving traffic to your website, which is crucial in inviting more patients to your medical spa. Speaking of which, enhancing your local SEO can do wonders in reaching a hotter market. 


If you’re looking for professionals in Burlington, NC, to help with your medspa website design and improve your medical spa’s SEO, get in touch with us today at Brighter Click - we’re happy to help!