Your business joined the Social Media trend and you want to get started running ads on Facebook and Instagram, but aren’t sure what content is allowed. We’ve created a list of some things that businesses in the Health & Wellness Industry should watch out for when creating Facebook Ads.
Even if your Social Media Marketing is for organic growth only, this list of best practices will still help you.
- No Before and After Photos
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception to promote diet, weight loss, or other health-related products. (Facebook)
A great way to share service results while staying within Facebook guidelines is having a patient take an after photo and write a brief testimonial on the results they experienced. To learn more, read our blog for creating testimonials that drive sales.
- Landing Pages
Facebook’s bots will check the link you include on your ad to ensure the destination you are sending people too is relevant and allowed. If your landing page does not fit the guidelines for Facebook your ads will be disapproved.
A few examples of errors include:
- Pages that are under construction
- Pages that are .pdf file downloads
- Pages that don’t relate to the content in the advertisement
- Misleading Claims
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight-loss claims. (Facebook)
Don’t let this one deter you from advertising your products or services if your business values honesty and integrity. While you may have to put time into learning specific words to avoid, as long as you aren’t selling untrustworthy products you will be able to use Facebook ads.
Time to get started creating Social Media Ads. Learn how a Social Media Ad Campaign helped this Medical Spa double patient sign-ups in under three months.