We can’t offer you a magic pill that will boost your Instagram followers, but what we can do is give you three tips that will build your audience and increase your post engagement.
How to Grow Your Instagram Page
- Engaging with your Audience
- Social Media Influencers
- Using related hashtags
Engaging with your audience
Commenting on users’ content will show that your brand is driven to build connections and will help new users find your page. First set a goal for how many photos you would like to comment on daily. (25-40) Then search hashtags that are industry-related for content you can see your brand adding to. Don’t leave a “great pic” comment. Seek to add value to the post by giving your input on a topic or adding to what the user shared.
Social Media Influencers
Social Media Influencers have become an active marketing channel for major brands. If your brand is working on a lean marketing budget, look for Micro-influencers who have a following that matches your target audience. Micro-influencers have a following of 1,000-1,000,000 users and are seen as experts in their niche.
Using Related Hashtags
Hashtags are a great way for users to find your content on social media. Take 10-20 minutes to create a list of hashtags that fit your brand’s story. To get started, look at the hashtags other brands in your industry are using.
We would suggest dividing the 30 hashtags allowed per post as follows:
20 Industry-related hashtags
5 photo related hashtags
5 location related hashtags
Instagram is one of the many online resources available to share your brand story. Click here for our complete guide to Health & Wellness Online Marketing.