Facebook recently put out an update that will block any unrealistic quick weight loss ads and prohibit anyone under the age of 18 from seeing cosmetic surgery or weight loss ads. This caused a bit of a scare for many businesses, but we are actually fans of this update. Creating trust with your audience is one part of the process of creating raving fans. Clearing out any companies with fake products or promises will benefit hard-working Medical Spas and reduce the chance of viewers misunderstanding your product. At the end of the day, if you are a Medical Spa focused on providing your patients with the best experience possible then you have nothing to worry about. The only change may be the way you present your message to your audience on Social Media.
One of the main policies of Facebook advertising that pertains especially to Medical Spas is that “ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.” If Facebook’s review team finds these sorts of ads on your business page (and believe us, they will), they will ensure that the content will not be searchable or viewed on anyone’s Newsfeed.
If you’re having difficulty thinking of other ways to get your message to your audience and ignite their need to work on their personal health, there are ways to share the story and stay within the policies. Instead of before and after images, use testimonials that include real clients’ feedback on the services and life-changing benefits they received from your spa. If you would like to share the results or guarantees of your Medical Spas programs use written testimonials with photos or video testimonials. A video of someone explaining their personal results is priceless. Reach out to a few of your clients and have them sign a consent form to use their image online prior to publishing any content.
Be sure, however, not to explicitly advertise or mention weight loss in the written content of the testimonials you share. Instead, have your clients offer testimonials that promote the other benefits that come from weight loss, such as increased physical ability and self-esteem.
To learn more about the various policies that Facebook has in place that may pertain to your Medical Spa business, read more here.