Starter Guide for Creating a Facebook Business Page [30-minute checklist included]
Starting a Facebook Business Page can be one of the most effective free marketing tools available to your business. Follow our 7 step guide to creating a Facebook page and you’ll be gaining followers in under 30 minutes.
“Worldwide, there are over 2.50 billion monthly active users (MAU) for December 2019.” (Zephoria)
Create an Account
Visit https://www.facebook.com/pages/creation/ and select the type of page you want to create. Business or Brand is the best option for marketing your products/services.
Enter your business name and the category that best describes your business.
After choosing your Category, another box will appear asking for your physical address and business phone number. We would advise making this information public if the address matches where clients will visit.
Add a Profile Photo
You will be directed to a screen asking you to “Add a Profile Picture.” Click upload a profile picture. For most businesses, the company logo is a great start to a profile photo.
The next step will be to upload a Cover Photo. This photo will be one of the first impressions potential clients see when visiting your Facebook Page, and is a great opportunity to set yourself apart from the competition. If you are a business with a physical location, create a brief video showing the experience clients can expect when visiting your business.
For example, a Medical Spa would create a brief video showing the inside of their waiting area, their friendly staff, the products they have, and a physician working with a client.
If you are unable to create a video, a high-quality photo of the inside of your business or of your staff will be a great first impression.
“Your Page's profile picture:
- Displays at 170x170 pixels on your Page on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature phones.
Your Page's cover photo:
- Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.” (Facebook)
Congratulations! Facebook now recognizes your business page. Now you need to add the fine details so people can find you.
Claim your Account Name
The Username of your business page is how people will find you when searching on Facebook.
To create a Username:
On the left-hand column of your Business Page, you will see a link titled Create Page @Username. Click this link
A screen will pop up asking you to enter a valid username. We suggest keeping this username as close to your business name as possible.
Click Create Username when you found a name that is available.
Add business information
Why is adding business information so important before inviting people to like the page? Great question. You want to have a page that is optimized and ready to convert traffic. Sending people to a blank page will leave a negative first impression, and likely cause them to lose interest.
To complete the business information, click on Edit Page Info in the top right-hand corner of the screen.
The description is a brief summary of your business. This section has a 255 character limit. Your brand mission would fit well here. There will be a section later you can tell more about your company’s “why.”
Are there any additional categories you feel your brand would fit under? If so, add them now to help Facebook deliver your page to the correct audiences.
A Facebook Business Page is a source of traffic to your main sales conversion spots. Enter an active phone number, website, and email address that potential clients can contact you at.
If you are a brick and mortar keep your location listing on Facebook up to date to help clients located your business.
Enter your business operating hours.
Share your Brand Story
The story behind your brand is often the most powerful part of converting clients. To feature your story on your Facebook page, click Page in the top left corner of the screen. In the left-hand column, click See More. Click About.
On the right side of the screen, you will see a box that says Our Story.
Feel free to share the products and services your brand offers, why your brand was created, and what viewers will gain by following your page. After you finish the title and the description click Publish.
Publish a post
As we said earlier, inviting people to your page before adding content can create confusion and loss of interest. Creating a post introducing your brand and the story behind it will help welcome new viewers to the page and let them know what to expect from your brand.
Use the Create Post Section at the top of your Business Page.
Invite Your Friends
This is the part you’ve been waiting for. It’s time to invite your Friends List to the page. On the right-hand side of your Business Page is a box titled Invite friends to like your page.
Click See All Friends at the bottom of the list.
PAGE GROWTH TRICK
Here is a trick we call the “Ripple Effect”
Click the Select all link at the top of the pop-up box.
Then click Send Invites.
Here is the trick. Choose as many close friends as you can and direct message them asking them to invite all of their friends to the page. They will choose a few close friends and ask those friends to invite all and so on…..
Congratulations! You officially have an active Facebook Business Page with incoming followers. Continue reading to learn additional ways you can optimize your page.
Optimizing your page
The Call To Action Button
Under your Banner photo is a large blue button that says +Add a button. Clicking this button will give you a list of options. Choose the one that best fits the action you would like your page visitors to take.
Facebook now has a platform that lets you schedule both Facebook and Instagram posts. Using Creator Studio can help reduce the amount of time you spend publishing content on your business page. To learn more, read our blog on getting started with Facebook Creator Studio.
Link Page to Website
Including your Facebook page in the footer of your website can act as a point of social proof for first-time visitors on your website. Send your Facebook Page URL to your website developer and ask them to create a Facebook icon link in the footer of your website.
Once you have finished creating your Facebook Business Page, check out our Definitive Guide to Health & Wellness Online Marketing.