Divine Med Spa is a Medical Spa that services the triad area in North Carolina. When they came to us they had traditional marketing programs in place, local radio and the newspaper, but were uncertain if it was bringing in any patients.
Divine Med Spa was relying on traditional marketing methods to reach new patients. They were uncertain how effective their efforts were, and what it was costing to bring in new patients.
They had no systems in place to track and measure their marketing efforts, manage their appointments, or re-engage their existing clients to encourage follow-up appointments.
"I was answering 150 calls or more per week and messaging back and forth on Facebook with 20-25 people. I couldn't keep up with other tasks and stayed stressed out, said Carol, Owner of Divine Med Spa. "I was nervous about change; I'm old school. I'd always tried to deal with everyone personally. I was worried it would be hard for me to learn how to work a new system."
As a single location Medical Spa, Divine Med Spa did not have the budget, time, or staff to proactively create and manage a new website and digital marketing campaign. Then they found Brighter Click.
Divine Med Spa partnered with Brighter Click to design a new website and launch a digital marketing campaign.
Working with Brighter Click, Divine Med Spa was able to increase their brand awareness, automate their marketing efforts, and build their client base while maintaining focus on their core business and service goals.
“Now the website does the work for me. They can book their appointments through it and even fill out their forms before they come which helps save time for them during their visit. I have new clients weekly thanks to the marketing and have seen my social media pages grow more than ever,” said Carol.
With Brighter Click, Divine Med Spa can more effectively reach their ideal patients with digital marketing efforts that stay within their budget.
"It's been so easy to use and I can't believe all the extra time I have now. It's been the best decision I've ever made." Carol said.
Results + Benefits
"I didn't have the time to send out an email every week. Using this automated email campaign has increased the amount of times patients come for a follow-up appointment," said Carol.
“Brighter Click made marketing a breeze. Our Weight Loss Program is booming. I checked how many we saw last January and it was around 90. We've seen that many after tonight in 10 days; that's just 4 clinics," Carol said.
Time & Energy Savings
Effective marketing can be time consuming. "Before I started working with Brighter Click I was answering 150 calls or more per week and messaging back and forth on Facebook with 20-25 people. I couldn't keep up with other tasks and stayed stressed out," said Carol.
"Before Brighter Click, I wasn't able to track how much it cost for each new patient to come in. Now I get a weekly report from them showing how my advertising budget is being spent,” said Carol.