5 key features for Healthcare and Wellness websites

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· Posted on
April 15, 2020

In this digital era, having a website isn’t merely confined to e-commerce businesses or companies selling certain products or services. Today, even medical practitioners and facilities in the wellness industry need to create an online site for a handful of reasons. Hospitals, urgent care centers, walk-in clinics, and even aesthetic practices need to have a web presence so that they can cater to patients and individuals looking for online health information, products, and services. 


5 key features Healthcare & Wellness websites need

  1. Connections with ideal patients
  2. Streamlined clinic processes
  3. Great brand representation
  4. Effective communication of key messages
  5. Great user experience


1. Connections with ideal patients


When designing your website, having your patients in mind is crucial. As much as possible, you want to create a site that provides their healthcare needs. This is why your website should genuinely connect them. If your patients need health information, medical products, or healthcare services, your website should be ready to suffice their needs at all times.


2. Streamlined clinic processes


It’s best to have a well-structured website with streamlined clinical processes. You will want a site where your patients can easily see pricing information, browse the FAQ page for needed health information, and quickly schedule an appointment so that you can give them a smooth online experience.


3. Great brand representation


Your website should also be a great representation of your brand. If your facility promotes wellness and healthy living, then this message should be reflected on your website. As a rule of thumb, consistent branding is the key. Know that through branding, you can either make or break your company’s credibility and reputation.


4. Effective communication of key messages


Your website should be able to communicate your company’s message as clearly as possible. This message that you hope to convey on your website should be something that resonates well with your patients as well. It is through this powerful message that you’ll be able to earn their trust and build meaningful relationships with them over time.


5. Great user experience


As much as possible, your website should be solid enough to offer a great user experience for your patients. To achieve this, you have to strike a balance between aesthetic value and functionality. Make sure that your site isn’t only visually appealing, but is also well-structured, with each part perfectly working. Factor in as well the site’s speed, navigation, layout, and all pieces of content being published.



The healthcare industry or the medical field plays a crucial role in your society. Not only does it protect the lives of people, but it also fosters good health. This aspect of healthcare should likewise be reflected on your website, which is why having a robust website through effective web design is imperative.


For your web design, make sure to incorporate the key features outlined above – patient connection, streamlined processes, brand representation, effective communication, and excellent user experience. All these features can bring out the best in your medical or healthcare website for the good of all!


We specialize in online marketing and web design for companies in the wellness industry. If you need help in creating a robust medical or healthcare website, get in touch with us today to see how we can help!