If you’ve ever looked up any of your health symptoms online, you may be joining a party of billions. More often than not, a patient will consult Google before they consult with an actual healthcare provider, which makes the need for intelligent and insightful wellness web design important to a clinic’s success. Most healthcare websites will fall into the trap of boasting similar logos or weak content. If you’re looking to up your web design game, review the following pointers to ensure that your content is ranking.
- Keep your design simple and your navigation easy
Nothing beats a clean and straightforward display of information architecture. With only a limited number of primary links and few bold images, it’ll be difficult to ever mislead your visitors. Don’t confuse them with dozens of elements. Ensure that your search function can be easily spotted and that you’re using large, readable fonts to help users navigate easier.
- Provide a keyword search feature
If patients are Googling their symptoms, chances are they won’t actually know what they’re suffering from. Filtering criteria into medical services, conditions, news, events, and locations can make it easier for a visitor to find what they’re looking for. Better yet, opt to allow them to save recent searches in case they would like to review them later on.
- Make your site as accessible as possible
Web accessibility is too underrated. Use high-contrast fonts, simple keyboard navigation, and alt text on your images in order to ensure that your site is accessible to anyone, whether they’re hard of hearing or seeing.
- Use high-quality images
Dynamic images and bright colors can be a great way to entice and engage your viewers. Consider incorporating a carousel of rich images below your header for contrast and impact. Keep in mind not to clutter your site with too many images, as this can detract from more valuable content and slow down your website altogether.
- Use engaging web videos
Publishing videos as a form of facility touring, visual storytelling, testimonials, and procedure demonstrations can captivate your audience and make them feel at home. It also makes nerve-wracking procedures seem more approachable and solutions feel more tactile.
- Deliver medical information
At the heart of your website should be a collection of accurate, up-to-date, and valuable medical information. While it’s hardly recommended that patients self-diagnose, you can help them get a better grasp of their condition by providing them with useful guides and a symptom checker. You can categorize conditions and symptoms in alphabetical order or whether they correspond to a neurological condition, muscular condition, or other.
- Produce engaging content
There is a tendency for health-related content to become too technical and difficult to understand. Especially for casual readers, it may take a little bit of effort to rope them in. Get your readers excited about improving their health with well-written content that is equally informative and appealing.
- Post reviews and testimonials
To build trust online, you need social proof. Upload patient reviews and testimonials to let new visitors know that you’re reliable and can provide them with a solution that works. It creates an additional level of credibility for your business and can put a lot of patients at ease.
At the very foundation of a good healthcare website is how useful its features are, how easy it is to navigate, how its wellness SEO ranks, whether it’s digitally accessible, and if it publishes engaging and informative content.
Considering the number of users who search for medical information online, you want to stand out as an industry leader.
At Brighter Click, we get your basic med spa website design exactly where it needs to be by automating your efforts and helping you better serve your clients. Ready to get started? Sign up for your free consultation today!