Creating a Professional Website

~
· Posted on
March 17, 2020

Your patients' wellness journey begins on your website. The number of leads your business generates can be affected by the experience users have on your website. Things like load speed, mobile responsiveness, and site security can give users the confidence to sign up for a consultation or appointment. This guide will go over 5 basic principles for a functioning website that matches the professionalism of your business.


Mobile Responsive Design

57% of users say they won’t recommend a business with a poorly-designed mobile site. In 2010 2.9% of website visitors were on a mobile device. As of 2018, 52.2% surfed the web on their phones. With such rapid growth, the idea of a clean and responsive mobile website has become a must-have. Would you like to know if your website is considered mobile-friendly? Use this free website performance test to see for yourself.


SEO Test


Search Engine Optimization

75% of people never scroll past the first page of search results. Search Engine Optimization is a necessity if you want to have an impactful online presence in 2020. From using strategic keywords on your website to having a consistent stream of backlinks on other sites, there is a long list of tools we use to push our clients' sites to drive sales. Below is a quick and easy list for anyone to use as a way to boost their site's SEO performance.



Add your site to business directories

Linkedin.com

Bingplaces.com

Yelp.com

Yellowpages.com

Manta.com

Citysearch.com

Local.com


Create a business account on social media platforms

Linkedin

Facebook

Instagram

Twitter

Pinterest


Build up reviews on your Google Business Listing

Encourage clients to leave a review. We have found the best practice for this is creating an automated follow-up email to go out after a client leaves your location. This email will thank them for their visit and request a review to be left on Google. 


Performance

An additional second in load time can decrease your website conversion rates by 70%. Think about that. One split second can be the difference between appointments booking in or leaving to visit a competitor's site. Below is a list of resources to test your site's load speed. Each test will provide you with a list of opportunities to increase the performance of your site.


https://www.brighterclick.com/website-design-test

https://www.thinkwithgoogle.com/feature/testmysite

https://tools.pingdom.com/

https://developers.google.com/web/tools/lighthouse/

Social Optimization

Social Media activity is important for customer communication, brand awareness and as a marketing channel to bring more visitors to your website. We recommend that you have all of your profiles listed on your page for visibility, and work to build a following on those networks.



User Security

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) required the Secretary of the U.S. Department of Health and Human Services (HHS) to develop regulations protecting the privacy and security of certain health information. HIPAA has a set of expectations for medical providers in the digital space, one being the security of patient information. 


Any webpage that requests name, email address or any other user-specific data should be protected by an SSL certificate. 


Google got on this initiative in 2016 and began using site security as a measure for ranking search results. Any website not secured is now pushed towards the bottom of searches.

Want to learn more about site security or any other opportunities your website may have? Try out our website performance report to see how your website does today.

SEO Test