Keeping your website up-to-date

· Posted on
March 17, 2020

For many potential clients, the wellness journey will begin on your website. This is where they learn about your brand, the services you provide and gauge how trustworthy your business is. By keeping an up-to-date website with clean and responsive design you can attract new patients to continue their wellness journey with you. Below is our list of five ways to tell if your website needs a refresh. 

Top reasons to update your website

  1. Service content is outdated
  2. Your site isn’t HIPAA compliant
  3. Your site isn’t mobile responsive
  4. Slow load speed
  5. Online appointment scheduling 

Service Content is Outdated

Businesses grow and trends in the wellness industry change. Your website should show the current services you provide with up-to-date information on the benefits patients will experience. By not keeping these services and benefits up-to-date you are missing out on SEO opportunities to help your business be found on major search engines. 

Your website isn’t HIPAA compliant

Protecting patient information is a responsibility you accepted when opening a medical spa, and this is included when building a business website. Too often we see websites without an SSL certificate on their site. What is an SSL certificate? Essentially it is a safety lock that protects your website and its visitors from hackers. HIPAA states that any webpage collecting user information like name, email or phone number should be protected with an SSL certificate. Want to check if your website is compliant? Try our free website performance report to see. 

Your website isn’t mobile responsive

In 2010, 2.9% of all website visitors were on mobile devices. In 2018, that number had grown to 52.2%. This growth will continue through the 20s, making it even more important to have your website mobile optimized. Ensuring your website is mobile responsive (not just mobile-friendly) is important in securing a strong reputation, building customer relationships, and making it easy for current and potential customers to get int contact with you.

Slow load speed

An additional second in load time for your website can be the difference between a potential client booking an appointment or leaving to visit a competitor’s website. If your website takes longer than 2.5 seconds to load, it may be time to look at how you can improve the performance of your website. 

Online Appointment Scheduling

At Brighter Click, our main goal is to improve your patients’ online experience. One of the ways we accomplish this is by providing online appointment scheduling to streamline the process. Integrating SMS and Email reminders for upcoming appointments will reduce the number of no-shows and cancellations you have. As well as free up your staff to work on other important tasks. 

Want to test your website to see what level it is performing at. Use our free Website Performance Report to test your website today.

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