Reach does not equal revenue. Brands often prioritize Micro (10k-100k) and Nano (1k-10k) influencers because they outperform celebrities on the metrics that actually matter: Trust and CPA.
While Mega-influencers offer fame, Micro-influencers offer leverage:
We build the infrastructure to scale your influencer program without sacrificing quality or compliance.
We define the roadmap, optimizing channel mix, influencer size ratios, and content scheduling to hit your KPIs.
We assess creators on audience makeup and engagement quality, presenting you with a curated shortlist for final sign-off.
We go beyond static PDFs. We use interactive briefs and video guides to ensure creators nail your visual lookbook and messaging hooks.
We handle all negotiations, deliverables, timelines, and usage rights, executing contracts aligned to your specific budget.
We manage the full technical integration with Meta and TikTok, enabling you to launch Partnership and Spark Ads.
UGC is content created for ads (paid actors/creators). Micro-Influencer Marketing leverages a creator's audience and authority. We combine both: we get the creator to post for social proof, then we use that content as an ad to drive scale.
Trust and Cost. Micro-influencers typically see 60% higher engagement rates than celebrities. They are more affordable, allow for higher testing volume, and their audiences trust their recommendations more like a friend than a billboard.
Yes. We manage all negotiations and contracts, ensuring you have Perpetual Digital Rights to the content. This means you can use the video in your ads, emails, and website forever without paying royalties.
