Marketing Blog
How to Build an Effective Design QC Process for Internal and Client Review
Learn how to develop an effective design QC process for agencies and internal teams. Improve creative performance and client satisfaction with these steps.
Read MoreBuilding a High-Level Creative Strategy: How to Brief Your Creatives for Designers
Read More18 Emotional Marketing Statistics: Data That Proves Emotions Drive Consumer Behavior
Discover 18 powerful emotional marketing statistics that prove how emotions drive consumer behavior. Learn how strategies like handwritten thank-you notes, negative emotional appeals, and more can boost engagement, sales, and loyalty.
Read MoreMastering the 90-Day Plan: How to Transition from Strategy to Execution
Read MoreTop 7 B2B SaaS Marketing Channels in 2024
Discover the top 7 B2B SaaS marketing channels in 2024. Learn how to choose the right channels to drive growth and expand your SaaS business.
Read MoreHow to Drive a Successful SaaS Product Launch in 2024
Learn how to have a successful SaaS product launch with a comprehensive strategy that includes market research, value proposition development, marketing campaigns, and sales process optimization. Discover the importance of engaging beta users and securing your first 100 customers.
Read MoreHow to Launch High-Converting Ads: Tips from Barry Hott
Read MoreHow to Achieve Revenue Goals Through Marketing
Read MoreHow to Track Influencer Marketing Campaigns | Quick Guide
Learn how to track influencer marketing campaigns with our quick guide. Discover effective methods, tools, and best practices to measure and optimize your influencer marketing efforts.
Read MoreKPI Goals For Influencer Marketing Campaigns
Learn about the essential KPI goals for influencer marketing campaigns. Discover key metrics to track, how to set achievable targets, and optimize your influencer marketing strategy for maximum impact.
Read MoreWhat is the Premise Behind Influencer Marketing?
Discover the premise behind influencer marketing and how it can transform your brand. Learn the benefits, types of influencers, and effective strategies for leveraging influencer marketing in this comprehensive guide.
Read MoreHow to Format an Effective Creative Strategy Plan
Read More33 B2B SaaS KPIs To Track
Discover the essential B2B SaaS KPIs to track for success. Learn how to use key SaaS marketing metrics and B2B SaaS metrics to optimize your marketing strategies, drive growth, and increase revenue.
Read MoreScaling Content Marketing for SaaS: The Ultimate Content Distribution Plan
Learn how to scale content marketing for SaaS companies using a distribution funnel. Discover the importance of content marketing, how to understand your audience, and tips for effective content strategy planning.
Read MoreEffective B2B SaaS Go-To-Market Strategy for 2024
Learn how to develop a successful B2B SaaS go-to-market strategy. Explore effective SaaS marketing campaigns and analytics to drive business growth.
Read MoreSaaS Marketing Strategies To Get More Sign Ups
Discover top SaaS marketing strategies to boost sign-ups and drive revenue. Learn effective tactics for B2B and B2C SaaS, including SEO, PPC, social media, and more.
Read More4 Step Paid Media Creative Testing Frameworks: A Quick Guide
Discover how to implement an effective creative testing framework to optimize your ad campaigns. Learn high-level strategies and technical best practices for brand positioning, messaging, emotional testing, and creative style testing to drive engagement and conversions.
Read MoreUnderstanding Audience Research: A Comprehensive Guide
Discover how audience research can drive your ad campaign success. Learn about customer comment analysis, competitor research, and social media insights to create impactful ad creatives and ensure profitability with data-driven strategies.
Read MoreWhat is Creative Strategy?
Understand what is creative strategy and how performance ad creative can drive conversions. Learn about consumer psychology, customer research, competitor analysis, brand positioning, data analytics, and creative execution for successful digital marketing campaigns.
Read MoreAre Facebook Ads Profitable in 2024?
Are Facebook Ads profitable in 2024? Discover strategies to ensure profitability despite rising ad costs. Learn how to manage ad costs, optimize website conversion rates, and increase average order value for successful Facebook ad campaigns.
Read More5 Best Practices for Facebook Ad Creative Testing
Discover the best practices for Facebook ad creative testing to optimize your campaigns. Learn how to test ad creatives effectively and improve performance with expert tips on ad creative testing, ad creatives, and ad design services.
Read MoreHow to Build a Team to Achieve Unprecedented Brand Growth
How you'll achieve growth depends on many factors, from the size of the team you're starting with to your revenue goals, market competition, and industry. Still, most businesses and brands can follow a set of rules to scale predictably.
Read MoreNavigating a Client & Agency Partnership: Tips from Deena Emara
Navigating the decision to hire an agency versus building an in-house team is an important choice for any business, especially in the creative sector. Recently, I chatted with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work...
Read MoreThe Top Email Marketing Strategies for 6- and 7-Figure Brands
As agency leaders, it's crucial to understand how to tailor your email marketing strategies to businesses at different stages of growth. Strategies that work for one 6-figure business may not be enough for a 7-figure business to thrive – as you scale, you have to adapt...
Read MoreHow to Build a High-Level Creative Strategy Process
Regardless of your market or audience, a comprehensive creative strategy is crucial for growing businesses. Whether you're a small business owner or the head of a major brand, understanding and implementing effective creative strategies will significantly impact your long-term success...
Read MoreHow to Brief UGC Creators and Influencers: Use Our Free Template!
Are you trying to work with UGC creators or influencers but aren’t sure how to get them to create the content you have in mind? Relaying your vision or ensuring that creators understand the audience, goals, and ideas that need to be incorporated isn't always easy...
Read MoreSarah Levinger’s Process for Onboarding and Delivering Creative Strategy for Clients
One thing I’ve learned as an agency owner is that the initial stages of a client relationship, onboarding, and strategy planning dictate the trajectory of the partnership. Over the last several years, I’ve learned the importance of strategic client onboarding and created my own processes for managing expectations...
Read MoreHow to Hire the Best UGC Creators for Your Brand
As I’ve discussed in a handful of other blogs, engaging and authentic user-generated content is invaluable for brands looking to enhance their online presence and connect with their audience. Increasingly, it’s a major part of most campaign strategies....
Read MoreUnderstanding the Difference Between Affiliate Marketing and Influencer Marketing
As an agency owner, I spend a lot of time helping clients understand the difference between affiliate marketing and influencer marketing. Knowing the difference and determining which form of marketing will best help you grow is essential when you're looking to expand your brand presence online...
Read MoreWhat’s the Difference Between UGC and Influencers?
If you’re working in digital marketing in 2024, you’ve heard of influencer marketing and UGC marketing. But… you might still not know the difference. The lines can seem a bit blurry, but there actually is a clear distinction...
Read More6 Tips to Optimize Sales by Humanizing Your Process
Selling creative services? Get 6 tips to improve your sales process by adding a human element to your discussions!
Read MoreHow to Find and Hire The Best Creative Strategist to Grow Your Brand
Want to learn how to hire a creative strategist for your brand or agency? Find out which skills are essential
Read More6 Essential Hiring Tips to Build a High-Performing Creative Team
When hiring for a digital marketing agency, one of the most important questions is whether a candidate fits your company culture.
Read MoreMastering Creative Strategy: The Ultimate Guide to Facebook Ad Creativity for E-commerce Brands
Unlock the art of crafting compelling Facebook ads for e-commerce. Master creative strategy for online retail success.
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