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Winning UGC Portfolio Examples: An Agency Owner’s Guide

Learn what agencies and brands really look for in a UGC creator. We break down strategy, segmentation, and winning UGC portfolio examples to help you land more brand deals.

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December 24, 2025
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How To Set Up UGC Whitelisting: Step-By-Step Guide For Brands And Creators

Learn how to set up UGC whitelisting on Meta step-by-step. This guide covers creator setup, Business Manager permissions, partner access, and troubleshooting.

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December 7, 2025
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Meta’s New GEM AI Model Explained: What Every Advertiser Needs to Know

Meta rebuilt its entire ads system with GEM, InterFormer, Sequence Learning, Andromeda, and Lattice. Learn how these new AI models change ad delivery, creative strategy, and performance, and what brands must do to stay ahead.

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November 23, 2025
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Rolling Reach in Meta Ads: The KPI Every Media Buyer Should Prioritize

Learn why Meta ROAS and CPA drop weeks after performance looks stable. Rolling Reach reveals if you’re scaling or just hitting the same audience again.

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November 16, 2025
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