Managing Facebook ad campaigns is one thing, understanding what’s actually driving results is another. That’s where a Facebook ads reporting tool becomes essential. The right platform helps you consolidate performance data, uncover creative insights, and make smarter scaling decisions without spending hours in Ads Manager.

We’ve compared dozens of tools on the market and narrowed it down to the top 5 Facebook ads reporting tools for 2025. Whether you’re an agency, in-house marketer, or performance strategist, these platforms will help you turn campaign data into actionable insights.

Why You Need a Facebook Ads Reporting Tool

While Meta’s built-in Ads Manager offers plenty of metrics, it isn’t designed for deep analysis, trend tracking, or cross-account reporting. As campaigns scale, marketers often find themselves juggling screenshots, spreadsheets, and slide decks just to explain performance to clients or internal stakeholders.

A Facebook ads reporting tool solves these pain points by:

• Automating data collection – no more manual exporting or filtering.
• Centralizing insights – consolidate ad, creative, and audience performance in one dashboard.
• Tracking creative performance – identify which videos, images, and hooks are actually driving conversions.
• Streamlining client reporting – generate reports in minutes.
  

For agencies managing multiple ad accounts or creative teams testing hundreds of variations, these tools turn chaotic data into clarity and help make smarter, faster decisions.

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Key Features to Look for in a Facebook Ads Reporting Tool

Before choosing a tool, it’s important to understand which features will actually improve your workflow and results. Look for these core capabilities:

• Creative-level reporting: Track performance by file name, video, or concept.
• Audience breakdowns: Analyze performance by age, gender, and location.
• Automated reports: Generate weekly or monthly reports with one click.
• Cross-channel integrations: Combine Facebook data with Google, TikTok, or other ad platforms.
• White-labeling and templates: Create branded dashboards for clients.
• Scalable pricing: Avoid tools that charge based on ad spend or number of reports.
  

Now that we’ve covered what to look for and how to use these tools, here’s our list of the top 5 Facebook ads reporting tools for 2025.

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1. DataAlly – Best Overall for Facebook Creative Analytics & Performance Insights

Website: www.dataally.ai

Best for: Agencies and brands that prioritize creative performance analysis, iteration tracking, and reporting.

Overview:
DataAlly is a creative analytics and reporting platform built specifically for marketing teams running Facebook and Instagram ads. Unlike traditional dashboards that focus on generic displays of information, DataAlly is set up to report data based on how agencies and marketers test ad creative, with features such as the iteration tracker.

By connecting directly to the Facebook Marketing API, DataAlly imports ad-level data into its database, allowing for faster load times. This is the only Facebook creative reporting tool we’ve found that has a report generation feature. Meaning we didn’t have to spend time taking screenshots of the dashboard to put into a client report deck. DataAlly generated the report for us.

Key Features:

• Scalable pricing that does not charge based on a percentage of ad spend
• Report template builder with on-demand report generation
• Iteration tracker to measure performance changes
• Automated tagging for tracking categories based on ad naming conventions
• Shows breakdown data for Age, Gender, Country, and Audience Segments.
  
  

Pros:

• Unmatched visibility into creative performance
• Built for agencies managing multiple ad accounts
• Streamlines reporting and client communication
• Acts as a central location for all creative insights across clients and industries
  
  

Cons:

• Limited third-party platform integrations beyond Meta
• Some setup time is needed for teams without proper creative naming conventions.
  
  

Verdict:
DataAlly stands out as the best Facebook ads reporting tool for agencies and performance marketers who want to understand not just what worked, but why. It bridges the gap between creative strategy and data, offering a unique view of performance that no other platform provides.

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2. AgencyAnalytics – Best for White-label Reporting

Website: www.agencyanalytics.com

Best for: Agencies managing many client accounts across multiple channels.

Overview:
AgencyAnalytics is a well-known all-in-one reporting tool offering a range of integrations, including Facebook, Google Ads, SEO, and email marketing platforms. Its white-label dashboards make it easy to deliver polished client reports with minimal setup.

Pros:

• 80+ marketing integrations
• Automated scheduled reports and branded dashboards
• Easy to use, no technical setup required
  
  

Cons:

• Limited creative-level analysis
• Advanced metrics sometimes require manual configuration
  
  

Verdict:
Perfect for agencies needing a clean, client-facing solution, but less suited for teams that need detailed creative analysis beyond standard campaign metrics.

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3. Whatagraph – Best for Visual, Cross-Channel Reporting

Website: www.whatagraph.com

Best for: Teams that value visually appealing dashboards and multi-platform insights.

Overview:
Whatagraph focuses on data visualization. It connects Facebook Ads with Google, TikTok, and dozens of other platforms, presenting results in beautiful, easy-to-digest reports. Its drag-and-drop interface makes it ideal for marketers who want to simplify complex data.

Pros:

• Highly visual, client-friendly dashboards
• Cross-channel data blending
• Automated reporting and alerts
  
  

Cons:

• Lacks in-depth creative or audience-level analytics
• Some limitations for large-scale data exports
  
  

Verdict:
Whatagraph is an excellent choice for agencies and marketing teams that value design-driven, automated reporting, though it’s not built for granular creative testing workflows.

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4. DashThis – Best for Simplicity and Fast Setup

Website: www.dashthis.com

Best for: Small teams or freelancers who want quick, automated Facebook reporting.

Overview:
DashThis is one of the simplest tools to get started with. It connects to Facebook Ads in just a few clicks and lets users create reports using ready-made templates. While it lacks the advanced analytics of DataAlly or Whatagraph, it’s perfect for smaller setups that just need clarity and consistency.

Pros:

• Quick setup and easy automation
• Pre-built templates for common KPIs
• Affordable entry-level plans
  
  

Cons:

• Limited data depth
• Not ideal for multi-client scalability or creative analysis
  
  

Verdict:
DashThis makes Facebook reporting accessible for smaller agencies and marketers who want to eliminate manual reporting without investing in enterprise-level software.

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5. Reporting Ninja – Best Budget Option for Custom Reports

Website: www.reportingninja.com

Best for: Cost-conscious teams that want flexible, customizable reports.

Overview:
Reporting Ninja offers solid reporting functionality at a lower price point. It integrates with Facebook Ads and other major platforms and allows users to build custom templates for client reporting.

Pros:

• Affordable pricing
• Flexible custom reporting setup
• White-label options
  
  

Cons:

• UI feels dated compared to newer tools
• Fewer automation and creative-specific insights
  
  

Verdict:
While not as visually polished as competitors, Reporting Ninja remains a strong choice for smaller agencies or freelancers who need flexible reports without breaking the bank.

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Final Thoughts: Choosing the Right Facebook Ads Reporting Tool

When selecting the best Facebook ads reporting tool, it’s essential to consider what type of insights matter most to your team:

• Need Facebook ad creative reports? → Go with DataAlly.
  
• Need multi-channel white-label reports? → Try AgencyAnalytics.
  
• Want multi-channel visualization? → Use Whatagraph.
  
• Need simplicity? → Pick DashThis.
  
• On a tight budget? → Choose Reporting Ninja.
  
  

If your business relies heavily on creative performance, especially UGC, influencer, or iterative ad testing, DataAlly is the clear standout. It’s not just a reporting tool; it’s a creative intelligence platform that turns your Facebook data into a roadmap for performance growth.