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Most Paid Media agencies Manage Campaigns. We Build Growth Systems.
Other Agencies
Your Agency Manages Campaigns. Not Growth.
SYMPTOMS:
- Creative fatigue with no fix in sight
- Reports full of vanity ROAS, margins shrinking
- Every channel siloed, no connected strategy
Brighter Click
We Build Cross-Channel Growth Systems.
HOW WE FIX IT:
- In-house creative production + media buying
- Optimized for contribution margin, not vanity metrics
- One unified acquisition engine across all platforms
Our Paid Media Services Built For Profitable Growth.
Meta Ad Management
We don't just manage your Meta campaigns, we build the creative, architect the funnel, and scale what works. From UGC and influencer content to static and video ads, our team produces and tests creative in-house so your ad account never goes stale.
- Full-funnel campaign architecture (prospecting, retargeting, retention)
- In-house creative production: UGC, static, video
- Structured creative testing tied to performance data
- Audience strategy and lookalike development
Paid Search - Google Ad Management
We capture high-intent demand through paid search while building full-funnel visibility with Shopping, Performance Max, and YouTube. Every campaign is structured around your margins and business model, not just keyword volume.
- Search campaigns targeting high-intent, high-converting queries
- Shopping and PMax for eCommerce product visibility
- YouTube pre-roll and discovery for top-of-funnel awareness
- Conversion tracking and attribution setup
TikTok Ad Management
TikTok rewards creative that feels native, not repurposed Facebook ads. We produce platform-specific content and run campaigns built for how users actually discover and engage on TikTok, from Spark Ads to lead gen.
- Native-feeling creative production for the TikTok environment
- Spark Ads, In-Feed, and TopView campaign management
- Creator-driven content strategy
- Full-funnel targeting from awareness to conversion
Pinterest Ad Management
Pinterest users are planners with purchase intent. We build campaigns that meet them in discovery mode and move them to action, especially effective for eCommerce, lifestyle, and education brands.
- Shopping and catalog campaigns for product discovery
- Interest and keyword targeting for high-intent audiences
- Creative optimized for the visual-search environment
- Seasonal and evergreen campaign planning
LinkedIn Ad Management
For SaaS and Healthcare brands selling to decision-makers, LinkedIn is where your buyers research solutions. We run ABM and demand gen campaigns targeting by job title, company size, and industry, with creative built for B2B.
- Account-based marketing (ABM) campaigns
- Lead gen forms and sponsored content
- Targeting by title, seniority, company, and industry
- B2B creative that speaks to decision-makers, not algorithms
Reddit Ad Management
Reddit users are skeptical of ads, but deeply engaged in the communities they trust. We build campaigns that respect the platform's culture while driving real results, targeting by subreddit, interest, and conversation context to reach buyers during their research phase.
- Subreddit and interest-based audience targeting
- Native-feeling ad creative that earns engagement, not downvotes
- Conversation and keyword targeting for high-intent threads
- Funnel strategy from awareness (promoted posts) to conversion
Paid Media Ad Creative
This is what separates us from every other paid media agency. We don't hand you a media plan and ask you to figure out the ads. We research your market, develop the concepts, produce the assets, and test them systematically using our 4-step creative testing framework.
- End-to-end creative strategy: research, concepting, production, testing
- UGC sourcing, scripting, and management
- Static and video ad design for every platform
- Structured testing framework: brand positioning, messaging, emotional hooks, creative style
Specialized Strategies for Your Industry
SAAS
Maximize Contribution Margin
Your buyers don't convert on the first click. We build programs designed for long sales cycles, driving demo requests and trial signups through creative that speaks to decision-makers, not just end users. From LinkedIn ABM to Meta demand gen, we optimize for pipeline and CAC, not just lead volume.
- Demo and free trial campaign architecture
- LinkedIn, Meta, and Google multi-channel strategy
- Creative built for B2B buyers
- Pipeline and CAC-focused reporting
HEALTHCARE
Drive Patient Acquisition With Precision
Patient acquisition requires precision and compliance awareness. We build campaigns that drive appointment bookings and service line visibility while respecting the nuances of healthcare advertising, from multi-location targeting to sensitive audience considerations.
- Patient acquisition and service line campaigns
- Multi-location geo-targeting
- Compliance-aware creative and messaging
- Conversion tracking tied to appointment bookings
ECOMMERCE
Scale Ad Spend Without Sacrificing Margins
A 4x ROAS means nothing if your not acquiring new customers. We build eCommerce media programs around contribution margin and inventory flow, so every dollar you scale actually drops profit to the bottom line. From creative testing to cross-channel budget allocation, everything is built around how your business actually makes money.
- Cross-channel acquisition across Meta, Google, TikTok, and Pinterest
- Contribution margin and inventory-aware budgeting
- Creative testing frameworks built for product businesses
- Scaling strategy from launch to seven-figure monthly spend
HIGHER EDUCATION
Fill Seats Before the Enrollment Window Closes
Enrollment windows don't wait. We run campaigns built around admissions cycles, reaching prospective students on the platforms where they actually spend time. Our creative connects with Gen Z without feeling like it came from the admissions office.
- Enrollment and application campaigns
- Seasonal and deadline-driven media planning
- TikTok, Meta, and YouTube for student recruitment
- Creative that resonates with younger audiences
Step 1: Free Paid Media Audit
We dig into your ad accounts, creative library, and tracking setup to find what's working, what's wasting spend, and what's missing entirely. You'll walk away with a clear picture of where you stand, whether you work with us or not.
Step 2: Custom Strategy & Media Plan
Based on your business model, margins, and growth goals, we build a channel mix and media plan designed around how your customers actually buy. No cookie-cutter playbooks, every recommendation ties back to your numbers.
Step 3: Creative Production & Campaign Launch
We develop the ad concepts, produce the assets, and build the campaign architecture. Creative and media launch together because they were built together, no handoff gaps, no misalignment.
Step 4: Optimization & Reporting
We test creative systematically, reallocate budget to what's working, and report on the metrics that actually matter to your business. You'll always know what changed, why, and what's next.
Step 5: Scale
Once we've found what works, we pour fuel on it. Expand to new channels, increase spend on winners, and open new audience segments, all while keeping your margins healthy.
Real Results from our paid media campaigns
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"Delivered items on time and went, and continue to go above and beyond for us. They take time to understand our business and always come with new ideas on top of their own expertise they provide. They are always flexible and willing to work with our companies fast pace."
Dylan G.
Social Media Advertising Manager
Gelato
Why Companies Choose Brighter Click as their paid media agency.
We build the creative and run the media.
Most agencies hand you a media plan and wait for assets. We research your market, develop the concepts, produce the ads, and then run them, so creative and performance are never disconnected.
We optimize for profit, not platform metrics.
Contribution margin, not ROAS, drives every decision we make. We factor in your COGS, returns, and LTV so that scaling spend actually means scaling your business.
Industry depth, not generalist breadth.
We work with SaaS, Healthcare, Higher Education, and eCommerce brands, and we understand the buying cycles, compliance needs, and margin pressures specific to each.
Let’s build your next growth phase.
Whether you need high-performance creative assets or a full-stack marketing audit, we’ll tailor the consultation to your specific goals.
- Align on your CPA, ROAS, and Contribution Margin targets.
- Pinpoint specific bottlenecks in your Creative & Media performance.
- Map a 90-day execution pilot tailored to your vertical.
Frequently Asked Questions About PAid Media
What does a paid media agency do?
A paid media agency manages your advertising across platforms like Meta, Google, TikTok, and LinkedIn. This typically includes strategy, campaign setup, audience targeting, creative development, ongoing optimization, and performance reporting. The goal is to turn your ad budget into measurable business growth, whether that's revenue, leads, demos, or enrollments.
What platforms does Brighter Click manage?
We run campaigns across Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube), TikTok, Pinterest, LinkedIn, and Reddit. Rather than managing each platform in isolation, we build a connected media plan that allocates budget to where your next dollar drives the most impact.
How is Brighter Click different from other paid media agencies?
Three things. First, we produce all ad creative in-house, UGC, static, video, so creative and media strategy are never disconnected. Second, we optimize for contribution margin and real profitability, not just in-platform ROAS. Third, we specialize in SaaS, Healthcare, Higher Education, and eCommerce instead of trying to be everything to everyone.
Do you handle ad creative in-house?
Yes. Our team handles the full creative process, research, concepting, production, and testing. We build UGC, static ads, and video specifically for the platforms we're running them on. This means faster iteration, tighter feedback loops between creative and performance data, and no waiting on a third-party creative team to deliver assets.
What industries does Brighter Click specialize in?
We work with SaaS, Healthcare, Higher Education, and eCommerce brands. Each comes with different buying cycles, compliance considerations, and success metrics. We've built our team and processes around these verticals so we're not learning your industry on your dime.
How much does it cost to hire a paid media agency?
It varies. Most paid media agencies price based on a percentage of ad spend, a flat monthly retainer, or a hybrid of both. The total cost depends on how many platforms you're running, the level of creative support included, and the complexity of your campaigns. Some agencies also charge onboarding or setup fees.
Agencies like BrighterClick work on a month-to-month basis with no long-term contracts required. After 3–6 months of proven results, we offer reduced rates for longer engagements. The best way to get a specific number is to book a free audit, we'll scope everything out and give you a clear proposal.
What KPIs and metrics do you report on?
It depends on your business model. For eCommerce, we focus on contribution margin, customer acquisition cost, and revenue by channel. For SaaS, it's pipeline generated, cost per demo, and CAC. For Healthcare and Higher Ed, we track appointment bookings and enrollment conversions. Every client gets reporting tied to the metrics their leadership team actually uses to make decisions.It varies. Most paid media agencies price based on a percentage of ad spend, a flat monthly retainer, or a hybrid of both. The total cost depends on how many platforms you're running, the level of creative support included, and the complexity of your campaigns. Some agencies also charge onboarding or setup fees.
How do you approach creative testing?
We use a structured four-step framework. We test across brand positioning, messaging angles, emotional hooks, and creative styles, in that order. Each test is designed to isolate one variable so we know exactly what's driving performance. Winning concepts get scaled, and the data feeds directly into the next round of creative production.
What's the difference between paid media and PPC?
PPC — pay-per-click refers specifically to ads where you pay each time someone clicks, like Google Search ads. Paid media is the broader category that includes PPC along with paid social, display, video, and programmatic advertising. When we say paid media, we mean the full spectrum of paid channels working together as one system.
How quickly can I expect results?
Most clients start seeing initial performance signals within the first 2–4 weeks of campaign launch. But meaningful, scalable results, the kind where we've tested enough creative, dialed in your audiences, and optimized toward your real business metrics, typically take 60–90 days. We're building a growth system, not chasing a quick spike.
