Performance Creative Designer

About the Role

Most design roles end the moment the file is delivered. This one starts there.

The Performance Creative Designer builds the static and motion ad creative that runs across Meta, TikTok, and Google for our clients, then watches what it does in the auction and designs the next round against that data. You will know your hook rate, your thumb-stop rate, and your cost per acquisition by concept. You will know which of your ads is currently carrying an account and which one is quietly dragging it down.

You are not building brand books or wireframing websites. You are building the thing that decides whether a brand grows this quarter, and you are building a lot of it. Reporting to the Head of Creative, you sit on a pod alongside a Creative Strategist, a Media Buyer, and a UGC and Influencer Manager, which means the feedback loop between concept, spend, and result is measured in days instead of quarters.

If you have ever shipped an ad and never found out what happened to it, this role is the opposite of that.

Key Responsibilities

Ad Creative Production

• Design static ad creative for Meta, TikTok, and Google across the full funnel: prospecting, retargeting, and retention.
• Produce motion and short-form video edits, including UGC assembly, captioning, hook cutdowns, and end cards.
• Build creative in structured variation sets so each concept can be tested cleanly rather than as a one-off asset.
• Adapt winning concepts across placements, aspect ratios, and platforms without flattening what made them work.
• Maintain organized, versioned working files so any asset can be revised or rebuilt without starting over.

Creative Testing and Iteration

• Execute creative test frameworks built with the Creative Strategist: hook variations, messaging angles, format tests, and visual hierarchy tests.
• Isolate variables properly so a test result actually tells us something.
• Iterate on winners quickly, producing next-generation variations before a concept fatigues.
• Retire and rebuild concepts based on performance signals, not on how long they have been live.

Performance Feedback Loop

• Review creative performance data regularly and bring observations, not just assets, to strategy calls.
• Use DataAlly, our proprietary creative analytics platform, to see how your work performed at the concept and element level.
• Identify patterns across accounts: which hooks, layouts, and formats travel, and which are brand-specific.
• Flag when a creative problem is actually a landing page, offer, or audience problem so the pod solves the right thing.

Brand and Platform Craft

• Work inside each client's brand system while pushing the creative far enough to actually stop the scroll.
• Keep every asset compliant with current Meta, TikTok, and Google specifications and policy requirements.
• Stay current on platform format changes and native creative trends, and bring them into the work before competitors do.
• Hold a consistently high visual bar across a high volume of output.

Collaboration and Communication

• Partner daily with the Creative Strategist on concepting and with the Media Buyer on what the account needs next.
• Turn UGC footage from the UGC and Influencer Manager into performance-ready ad edits.
• Keep ClickUp tasks updated and clearly documented so the pod always knows asset status.
• Communicate capacity limits and blockers early, before they become launch delays.
• Give and receive creative feedback.

Requirements

• 3+ years designing paid social or direct response ad creative, ideally at an agency.
• A portfolio of ads that actually ran, with some sense of how they performed.
• Strong command of Figma and the Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects or Premiere.
• Demonstrated comfort with high-volume, high-iteration output. This role ships dozens of assets per week, not a handful per month.
• A working understanding of why performance creative differs from brand creative: hierarchy, hook, contrast, legibility at thumbnail size, and message clarity in the first second.
• Familiarity with Meta Ads Manager and TikTok Ads Manager creative specifications.
• Ability to read basic performance metrics and let them inform design decisions.
• A proactive, process-oriented working style: you follow SOPs, maintain clean documentation, and raise questions before they become rework.
• Comfortable with async collaboration and clear written communication.
• Experience with ClickUp or a comparable project management tool.
• Full-time availability.

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What's In It for You

• You will see your numbers. Every designer says they want to know if their work performed. Here you get access to the actual data through our own creative analytics platform, at the concept and element level.
• Real creative influence. You are in the room for concepting, not handed a spec sheet. Your read on what will work carries weight.
• A pod built to move. You work alongside a Creative Strategist, a Media Buyer, and a UGC and Influencer Manager, with senior creative direction and a clear escalation path.
• Category variety. Our client roster spans DTC ecommerce, healthcare, and SaaS, so you build range instead of designing the same ad for five years.
• Remote work with real boundaries. We respect work-life balance and we mean it.
• Continuing education. Workshops, training programs, and industry conferences funded by the agency.‍
• Growth that gets noticed. Small team, high standards, and no layer of management between you and the people making decisions.