Analyzing Key Metrics for Ad Performance

"We don't feel like we have a strategy behind our Facebook ad creatives and don't know what's making ads perform well."

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This is one of the most common issues I hear brands mention during the sales process.

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At Brighter Click, we’ve honed a unique methodology behind categorizing creatives to track their performance.

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Here’s a quick tour:

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🔎 Our Creative Dashboard:

Using a Google Sheets-based system, we tag and track each creative component. This granular approach lets us analyze everything from copy to landing pages.

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Creative Tagging System

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The number one thing you need from a Creative Tagging System is a comprehensive tracking method.

CR# = Creative

CO# = Copy

HE# = Headline

LP# = Landing page

Ex. CR2 CO4 HE1 LP2

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🎯 Analyzing Key Metrics:

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We categorize creatives by brief, format, and theme, then measure them against account averages. This helps us spot which elements truly drive performance.

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The Central Report (shown in the video) allows for a quick glance at high-level performance.

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🚀 Continuous Testing and Improvement:

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Every creative undergoes thorough testing. We aim for constant improvement, particularly in ROAS/CAC, ensuring our content stays impactful and relevant.

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🔧 Strategic Insights:

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Our methodology extends beyond tracking. We use these insights to refine our creative strategies, continuously improving our approach.

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Click the button below the video to access our dashboard template.