Senior Creative Strategist

About the Role

The Creative Strategist leads creative ownership across two distinct workstreams: UGC and post-production. Across both tracks, you build the 90-day creative strategy, turn performance data into new testing ideas, and represent the creative on client calls.

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Key Responsibilities

Client Relationship Management

• Build lasting client relationships grounded in prompt, thoughtful communication. This is the most important aspect of your role. Getting on a call with a client should feel like catching up with a friend.
• Understand each client's business objectives and deliver regular progress updates, creative reports, and strategic insights.
• Represent creative strategy on weekly client calls and own the creative conversation.

Strategy and Creative Audits

• Craft messaging and marketing strategies rooted in audience research, brand positioning, and customer insight.
• Develop a deep understanding of each client's customer motivations, personas, product differentiators, and funnel breakpoints.
• Conduct competitor research to identify creative gaps and growth levers tied to key KPIs.
• Evaluate alignment between creative, audience targeting, and landing pages. Identify creative bottlenecks and recommend fixes.
• Ensure brand voice is accurately represented in every asset.

UGC Client Leadership

• Own the UGC strategy and briefing for assigned UGC clients.
• Source creators from our vetted network of 600+ UGC creators based on persona, niche, and performance fit.
• Write detailed UGC briefs, scripts, and shot lists rooted in performance data and customer insight.
• QC UGC deliverables for brand voice, FTC compliance, brief alignment, and platform specs.

Post-Production Client Leadership

• Lead the creative direction for clients whose output relies on static and motion design.
• Write briefs that give the designer a clear angle, message, format, and performance goal using Brighter Click's internal briefing system.
• Streamline workflows and handoffs between the design team and the media buying team.
• QC design output against brand standards and creative intent before it moves to media.
• Translate performance feedback into specific, iterative design revisions.

Campaign Execution

• Coordinate creative timelines and handoffs across creative, content, social, search, and analytics teams.
• Monitor campaign performance and translate findings into actionable creative iterations using DataAlly, Brighter Click's internal creative analytics tool.
• Meet or exceed client performance expectations through consistent, structured creative testing.

Team Growth and New Business

• Contribute to proposals, pitches, and industry networking that build Brighter Click's pipeline.
• Foster a collaborative environment by sharing insights, best practices, and learnings with the team.
• Stay current with industry trends, platform changes, and new tools.
• Provide guidance and development support to junior creative team members.

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Requirements

• Strong written and verbal English skills.
• The ability to incorporate ad copy planning into your creative strategy.
• 3 to 4 years of experience with ad design.
• Hands-on experience writing UGC briefs, scripts, and shot lists, and directing creators through revision cycles.
• Experience working with 6 to 8 figure eCommerce brands.
• Comfort shifting priorities between UGC-heavy and design-heavy workstreams in the same week.
• An eagle eye for creativity and detail.
• Deep understanding of eCommerce marketing and tactics.
• A builder's mindset for working inside a growing agency where processes continue to evolve.
• Full-time availability.

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What's In It for You

• The opportunity to lead 6 to 8-figure brands to success through performance creative.
• A seat at the table as we shape and scale the Creative Studio department.
• Remote work.
• Access to continuing education and resources provided by the agency to grow in your field.
• A collaborative team that treats creative as a performance discipline, not a side function.