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Brighter Click delivers full-funnel digital recruitment for CROs, sponsors, and research sites. From IRB-ready ad creative to qualified patient referrals and site-level tracking, we help you enroll faster, at a lower cost per randomized patient.
Free PATIENT RECRUITMENT STRATEGY CALL
We build paid media campaigns that reach eligible participants around your trial sites. Talk to our team about geo-targeted paid media strategies built for sponrs, CROs, and research sites.
Case Study: Adams Clinical
Adams Clinical needed to scale patient recruitment spend from $360K to $600K per month across 6 simultaneous clinical trials while maintaining cost efficiency. Our team deployed a performance creative strategy across Meta and Google, with continuous creative testing and funnel-stage optimization from click through to qualified referral.
Read the Full Case StudyThe Problem
Enrollment delays are the single largest cost driver in clinical development. Traditional referral networks are no longer sufficient for enrollment at scale. Digital patient recruitment is now essential infrastructure.
Our Approach
We do not stop at the click. Our methodology covers the full enrollment funnel, from trial analysis through site referral and randomization tracking. Every stage maps to the metrics sponsors and CROs actually purchase on.
Study the protocol, define the ideal patient profile, map condition-specific demographics, and analyze competing trials recruiting for the same population.
Develop ad creative that meets IRB and FDA 21 CFR Part 50 requirements with medical copy QC and localization support.
Deploy across Meta and Google with condition-specific targeting, geographic precision near trial sites, and cost-per-screened-patient optimization.
Pre-screening against inclusion/exclusion criteria, 5-minute speed-to-lead callback, qualified referral routing to trial sites.
Secure lead routing to sites with status tracking from referral through screening, consent, and randomization.
Therapeutic Areas
Each condition demands a different targeting strategy, creative approach, and regulatory posture. We build recruitment campaigns specific to the patient population, not generic health ads.
Alzheimer's, Parkinson's, MS, depression, anxiety. Sensitivity-aware messaging, caregiver pathways, stigma-conscious creative.
Hyper-targeted campaigns for low-prevalence conditions. Lookalike audiences from condition communities, caregiver targeting, geographic precision near trial sites.
Psoriasis, eczema, acne. Visual conditions suited to social media creative. Before-and-after awareness framing within IRB guidelines.
Diabetes, heart disease, obesity. Large patient populations with high competition for enrollment. Scale-ready campaign architecture.
Diabetic retinopathy, macular degeneration. Proven recruitment campaigns with $2,833 cost per trial-qualified candidate benchmarks.
We have developed recruitment campaigns across multiple therapeutic areas. Contact us for indication-specific feasibility.
Recruitment by Phase
Different phases require fundamentally different approaches to targeting, messaging, and scale.
Broad demographic targeting, compensation-led messaging, high-volume screening funnels.
Smaller scale, stricter I/E criteria, condition-education creative, tighter geographic targeting.
Multi-site coordination, diversity requirements, rescue study capability, enrollment velocity at scale.
Broader eligibility, real-world evidence collection, lower-intensity screening funnels.
Services
Full-funnel capabilities from ad creative through randomization reporting. Every service links to measurable enrollment outcomes.
Condition-specific interest targeting, lookalike audiences from screened patient lists, IRB-compliant ad copy.
Capture patients searching condition clinical trial near me. Geographic targeting near trial sites, cost-per-screened-patient optimization.
Compliance-reviewed creative production for regulated verticals. A/B testing frameworks and creative analytics to identify what drives enrollment.
IRB-approved screening scripts administered within 5 minutes of form submission. Inclusion/exclusion filtering, qualified referral delivery to sites.
Secure routing of qualified candidates to trial sites with status tracking: referred, screened, consented, randomized.
Weekly funnel-stage dashboards: spend, leads, contact rate, qualified, referred, screened, consented, randomized. Cost-per at each stage.
Portfolio
Every clinical trial ad we produce is reviewed for regulatory compliance and tested against performance benchmarks.
Diversity Recruitment
FDA Diversity Action Plan guidance makes diverse enrollment a regulatory expectation. Digital-first recruitment is inherently suited to reaching underrepresented populations. Our capabilities include multilingual ad creative with in-country copywriters across English, Spanish, German, French, and Italian. Culturally sensitive messaging developed by creators from diverse demographics across the U.S., Latin America, and the EU. And precision targeting in underserved geographic communities, not just major metro areas.
In-House vs. Outsourced
Existing creative workflows and platform certifications versus building an internal team from scratch.
Meta, Google, and TikTok managed by specialists without hiring three separate platform leads.
Performance data from campaigns across multiple trials and therapeutic areas informs every new launch.
The team producing the creative is the same team running the media and optimizing the funnel. No handoff gaps.
Decentralized Trials
When patients can participate remotely, the recruitment strategy shifts entirely to digital channels. Our digital-first model is built for this. Nationwide geographic targeting unconstrained by trial site radius. Telehealth-compatible screening funnels. Digital consent pathways. Virtual trial awareness campaigns that reach patients wherever they are, not just within driving distance of a clinic.
Most agencies lose performance insights in spreadsheets. We built DataAlly to centralize creative intelligence across every trial we manage. It categorizes live ad performance across nine dimensions, connecting creative decisions to enrollment outcomes, not just media metrics.
DataAlly is also an independent clinical trial marketing resource, publishing research and agency comparisons used by sponsors and CROs evaluating recruitment partners.
Results
Aggregate data across clinical trial recruitment campaigns. Individual results vary by therapeutic area, trial phase, and geography.
Compliance
We operate under the compliance framework that pharma procurement teams audit for.
Registered on WCG Connexus and Advarra CIRBI. With sponsor designation, we submit recruitment materials directly and manage approvals end to end.
BAAs signed with every vendor in the data chain. No Meta pixel or third-party scripts on pages collecting health information.
ICH GCP training certificates for all client-facing personnel. SOPs, training logs, and CAPA process documented and auditable.
AE identification SOP with 24-hour escalation to sponsor pharmacovigilance. Every channel monitored: ad comments, inboxes, calls.
Prior express consent captured at every form. DNC scrubbing, immediate opt-out honoring, AI disclosure at call start, consent records retained 4+ years.
In-country copywriter roster for DE, ES, IT, FR, UK. Ethics committee submission support. GDPR data handling with DPAs.
FAQ
Book a 20-minute call with our clinical trial marketing team. We will discuss your trial, how many review your protocol, discuss your enrollment targets, and outline a recruitment strategy.
