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You will sign off on this Scope of Work and pay the initial invoice.

Brighter Click will send the onboarding forms for you to complete. This form generally takes 30 minutes and centralizes all the information we need for a successful partnership.

A Calendly link to schedule the kickoff call is at the end of the form. There is a 4-day minimum gap from the time of scheduling to the call to allow the Brighter Click team time to review your information and begin researching the voice of your customer and competitors messaging.

We will complete the onboarding call to share our learnings and align on account goals before moving forward with the project.

Brighter Click will have the first round of creatives ready for you to review within 10-14 business days of the kickoff call. During this time, we plan the 90-day testing strategy, plan the first creative brief, produce the assets, and write any ad copy needed.

The agency nightmare of speaking with the owner or sales rep and then being handed off to a team that doesn't match the energy or experience. We get it, and would be glad to include your main point of contact on a call later in the discovery process.

Our creative performance reports are categorized into four main section. We track performance by messaging strategy, design strategy, ad format, and creative brief. Using a metric created in-house called the Creative Success Rate, we measure the percentage of creatives from each brief that performs better than the 28-day account average. This allows everyone involved to see if our strategies are incrementally improving or declining with each round of creative production.

We like to combine performance and creative by connecting your media buyer with our creative strategist and lead media buyer. From day one, we will work with them to understand the opportunities they see in the account, and encourage them to voice their needs. Once the creatives are approved, we schedule a call to walk your media buyer through the creative strategy and the things we hope to learn. We will also align on the strategy to test them in the account, and provide media buying recommendations as needed. We will ensure ongoing communication and collaboration to improve the performance in the account.

This varies depending on your daily ad spend. We do recommend that every business test at least 5-10 creatives per week.