First, we dive deep into audience research. We aim to grasp the logical and emotional triggers that drive your audience to purchase, ensuring our content strategies are laser-focused.
Based on brand requirements and our insights, we hunt for the perfect influencers and content creators who resonate with your brand's vision.
We're in this together. We share our shortlisted creators with you, valuing your feedback and ensuring final selections align perfectly with brand expectations.
With a clear direction in place, we devise content briefs that are strategic, creative, and impactful.
While we take pride in our creativity, we base our decisions on data and research.
Before any content sees the light of day, we present it to you for final approval, ensuring it aligns seamlessly with your brand's voice and vision.
Ad Creative Design
Our expertise in ad creative goes beyond design. We take over the entire process, from customer research to creative planning, production, and optimization. Say goodbye to sending the creative team a brief and hello to high-performing ad creatives.
Our seasoned team of ad strategists and creatives specialize in creating paid ad campaigns that drive profitable growth. With Brighter Click, you're not just getting ads; you're investing in results-driven strategies that amplify your brand, foster loyalty, and boost your bottom line.
Harness the vast potential of Google's advertising ecosystem with our adept specialists. From keyword selection to ad design, we ensure your campaigns are visible and impactful. Turn searches into sales.
Imagine the expertise of a top marketing pro guiding your business without the commitment of a full-time salary. Our Fractional CMO steps in to strategize, plan, and supercharge your brand's success, all on a flexible, part-time, or project basis.
How do you select the right creators to represent my brand?
We start by completing research on the voice of your customer and your brand. Using these insights, we match you to creators within our network that fit your ideal buyer persona.
What information would you need to source UGC?
We will provide you with an onboarding form that generally takes 30 minutes to complete. This form centralizes all the information we need to begin.
Will I get to approve the UGC creators?
Yes, once we've created a shortlist of potential creators, we will share it with you for feedback before moving forward.
Is UGC dead?
You've undoubtedly seen this discussion if you're in the DTC Twitter space.
One sure thing is that the strategies behind UGC have changed over the past few years. What started as content focused on unboxing products and a creator talking directly to the camera about their obsession over a product has evolved into content with more thought and strategy behind the hooks or marketing angles and messaging. We have data to show that our strategies drive positive performance with UGC.