Objective
Build a Head came to us in March of 2001 with two major goals: drive new customer acquisition at a positive ROI and create a reliable revenue and ad spend forecast.
Approach
Our team started by doing comprehensive customer research and examining competitors' marketing strategies in the custom print eCommerce industry. To help build a new ad strategy, we identified key events that triggered purchases and created three distinct buyer personas. We used that buyer insight to create a marketing plan aligned with various marketing triggers and tailored each event to correspond with specific buyer personas.
Next, we strategically planned the ad account structure and designed ad creatives to cater to evergreen campaigns and event-specific initiatives.
Result
Brighter Click helped Build a Head achieve some incredible milestones throughout the partnership.
- We orchestrated a 2185.29% increase in monthly Facebook ad account spend while elevating the average monthly return on ad spend by 203.73%!
- We enhanced the client's store average order value through strategic bundling and cross-selling recommendations.
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